Sunday, July 31, 2011

Pottermore Clues


J.K. Rowling’s Pottermore website has announced its first challenge to fans.
The website, launched by the bestselling author of the Harry Potter series of books, is meant to extend the brand to the web by offering online challenges, franchise backstories, e-book sales, and social networking.
The site recently posted this message: “Can you find The Magical Quill? Day 1 clue How many breeds of owl are featured on the Eeylops Owl Emporium sign? Multiply this number by 49.”
New clues will be posted through Aug. 6. Winners will get the opportunity to gain early access to Pottermore.
Others authors are no doubt watching to see whether Rowling can continue to retain and build interest in the world of Harry Potter through her new website. The Harry Potter book series has concluded and the movie franchise finished up its run with the eighth and final installment, “Harry Potter and the Deathly Hallows Part 2,” currently in theaters.

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