Shooting of Gautham Vasudev Menon and Ram's new love story began on Monday morning in Chennai. Gautham Menon is producing the film on his own banner Photon Kathaas. He is simultaneously making Telugu and Tamil versions like he did for Ye Maaya Chesave. Ram and Samantha are the pair for the Telugu version and Jiva and Samantha are doing the Tamil version, which is titled Neethane En Ponvasantham.
A.R.Rehman scores the music for the movie.
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